Queens Public Library provides for New York’s largest and most diverse borough. Their 62 branches provide books and other materials in multiple languages to accommodate all the different cultures that populate Queens. QPL also provides educational, cultural and civic programs for seniors, adults and children from all and any background. Despite its valuable contributions, rebranding is necessary to create a visual identity that resonates more deeply with Queens' population, ensuring inclusivity and accessibility. Our intention is to revitalize QPL’s image, highlighting its role as a center of learning, community, and cultural exchange while creating a forward-thinking, welcoming, and engaging brand identity for all.